Tommee Tippee
Parent on
Launching the baby product that parents never think about.
They say never work with children. So we one-upped that with BABIES!
Tommee Tippee is a brand we can’t wait to work with time and again. Working wonders for such great product ranges is what gets us out of bed in the morning.
A global brand and the UK’s number one for baby feeding accessories, Tommee Tippee had discovered that 74% of their customers relied on social media to inform their purchasing decisions.
So for their next two product launches, they challenged us to create two social campaigns – online marketing videos that engaged new and expectant parents, showcasing the incredible benefits they bring to parent’s lives.
Tommee Tippee were launching a new range of nappy bins – the Sangenic and the Simplee. They wanted an online video that could complement their existing ‘Changing Times’ campaign by engaging new and expectant parents, educating them about the problem of dirty nappy disposal and showing how nappy bins are a nursery essential.
Becoming a parent is a positive, life changing experience. Dealing with stinky nappies really isn’t. To balance this message in an engaging way, we knew humour was the way to go. It was a way to be irreverent, whilst being educational, cheeky without being negative. Besides, who doesn’t like a good poo joke every now and then?
Our idea ‘Change It Up’ was born – an online video that grabbed attention from the very first frame with innovative use of emoji-style graphics and a no bullsh*t approach to parenting. Using extreme and comic examples of how parents cope with nappy smells without Tommee Tippee’s nappy bins, we showed just why parents need one – and how easy it is compared with the alternatives.
I think you could tell we had fun on this one…
Tommee Tippee’s new Perfect Prep Day & Night machine was a dream come true for parents. Not only could parents get a perfect bottle with the exact amount of formula milk at the perfect temperature, they could also get a better night’s sleep with a slew of new features designed to make nighttime bottle feeding even easier. Hallelujah!
Our idea was to tell a story in a single montage sequence, punctuated by three meal times. It would show how the machine could help a mum and dad ‘parent on’ easily and happily during the day, as well as sleepily and dreamily at night.
Oh, and it was done in one huge montage sequence – 50 shots – all filmed in one day. Meh, child’s play!