HoneyPro Legal

The easy way to protect your family

Designing the UK’s first DIY online estate planning tool, from co-creation to UX.

Everyone’s circumstances are different. Just having a will in place is not enough. Our challenge was to make the whole process easier for intermediaries to pass on to their clients.

HoneyPro takes just 20 mins for the platform to deliver a FREE estate planning report with personal recommendations, including packaged options to buy and secure online storage. With no need to visit a solicitor.

The heart of this user journey is the Q&A session which enables the creation of individual reports, leading to the correct legal product offering.

Following audience Co-creation, SHARP used the insights to develop an identity and customer journey for the HoneyPro online estate planning website, plus the full bank of questions.

The end result is optimised for conversion, featuring benefits, facts and nudges that build urgency to buy (while in good health, in a way that’s easy to understand and implement.