Gola wanted a social platform that would engage millennials. To learn exactly what would start online conversations, SHARP held Co-Create sessions with engaged young influencers in art, music, sculpture and fashion. Together, we created the Gola ‘Born in Britain’ social platform. This became the springboard for over 500 influential student blogs of in-depth interviews and creative opinions. The idea was so contagious that the blogs were shared across student communities nationwide.
The idea spread to the creation of a global P.O.S. identity and print campaign, and to put icing on the cake, a rocking partnership with brand ambassadors to produce a unique music album and tour sponsorship.
A series of Co-Creates with Gola’s target audience
Campaign posters to launch Born in Britain campaign
Born in Britain website featuring all unique content created by student ambassadors
Unique artists discovered by the ambassadors became the heroes of the Born in Britain Uncovered Campaign