SHARP CO-LAB’s official launch at The Shard gathers over 100 industry leaders to Co-Create the agency of the future.
Something exciting happened in London last week: the high-profile launch of SHARP CO-LAB from The Shard’s 34th floor.
Eli Pinto, CEO of the company, kicked off the evening by introducing SHARP CO-LAB and its new proposition around end user co-creation. SHARP CO-LAB is a new breed of digital agency set to create digital experiences that are collaboratively shaped with customers or stakeholders and delivered by on-demand experts. The agency is pioneering a new operating model that brings together the benefits of the ‘gig economy’ with the agency’s expertise to deliver solutions to clients as needs arise.
It is a genuinely new and exciting proposition in an already fast-moving industry; one with agility, innovation and added value built in from the word go.
The power of customer empathy by Alexander Schlaubitz
Alexander Schlaubitz, VP Marketing at Lufthansa and a previous colleague of Pinto, flew in especially for the event. He delivered an inspiring presentation about his experience at Lufthansa and the importance of creating customer strategies that are based on ‘empathy’. By explaining how he’s managed to use co-creation on recent projects, he perfectly illustrated how powerful this methodology can be when driving innovation across global brands.
Shaping the future
Pinto was keen to bring key influencers from some of the world’s best-loved brands into one room for the big launch event. With the promise of something much, much bigger than perfectly chilled drinks, canapés and great views in return.
With leading brands like Unilever, Lebara, Specsavers, American Express, Stagecoach, Tesco, SkyScanner, Nissan, Samsung, BT, Google, RBS, Toyota, PepsiCo, Nando’s, Stagecoach, OVO Energy, BBC, Samsung, Virgin Bank, Jaguar Land Rover, Channel 4 and HomeServe, to name a few, one could only wonder what they would want, need and expect from an agency if they could shape the perfect partner.
One of the most dynamic aspects about SHARP CO-LAB is that it’s going to continue evolving and shaping in real time – keeping the agency firmly at the forefront. And to deliver on this promise, Pinto asked all guests to participate on an AR co-create experience to help shape ‘the agency of the future’.
This not only allowed the room to see a co-create in action, but also sparked lots of interesting conversations about this ideal agency partner that SHARP CO-LAB will deliver for its clients.
The challenge we posed to all teams was to ‘Help us shape the agency of the future’.
Via an iPad app, each team had to submit as many ideas as possible over a period of 10 minutes by brainstorming with their team mates.
Every time they submitted an idea via their iPad app, a splash of their team’s color appeared on top of a 3D model of The Shard that looked like it was physically in front of them – using AR technology.
They were able to see how many ideas were being submitted by all teams in real time on the same screen the 3D model was reflected on.
All ideas were then grouped into 6 categories and analysed to represent what a large group of top digital leaders expect from agencies moving forward:
Delivery & operations
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