There’s numbers in strength. Making your brand stronger will send it's value sky rocketing. Here's how you can do it.
The financial value of a brand is in direct proportion to how strong the brand is. Shareholders take note. This stuff is bread and butter and can make a huge difference to your bottom line. You only have to take a quick look at the Brand Finance Global 500 report to see that the top 3 most valuable brands on the planet are also the strongest: Amazon, Apple and Google.
So what defines a brand as strong?
Strength is differentiation, the ability to attract customers, build loyalty, and motivate staff.
To achieve this, huge investments are made in the design, launch, and ongoing promotion of brands. Given their potential financial value, this makes sense. However it’s really important that this investment is maximised to ensure that the ongoing outcomes are strategically robust and that the branding and marketing that follows is commercially effective.
As David Haigh commented in the Brand Finance Global 500 report:
"The strength and value of the Amazon brand gives it stakeholder permission to extend relentlessly into new sectors and geographies. All evidence suggests that the amazing Amazon brand is going to continue growing indefinitely and exponentially."
Not following a strong and proven approach can lead to wasted marketing budget, frustrated marketing teams, sceptical finance directors, frustrated board directors and, too often than not, a ‘me too’ brand that isn’t clearly differentiated from its competitors.
Our proven approach to developing distinctive and effective brands
The SHARP Agency approach encompasses four key areas:
Why develop your brand with SHARP?
As a result of this approach, our clients’ brands become differentiated and more visible to their customers. This, in turn, leads to an increase in awareness and sales growth.
Integrating all four parts of this process in succession creates a powerful circle. In our experience, this is the most effective way of building a powerful brand that creates business and shareholder value.
We have used our proven process time and time again to help companies develop brands that increase their bottom line, help them build robust cases for brand decisions, strategies, and marketing campaigns that increase their customer base.
We have worked with companies of all shapes and sizes, from international brands such as HomeServe, Cambrex and Aesica Pharma, to specialised brands such as ADC Bio, Verbatim Asset Management and Oasys software.
Our team has decades of experience working with boards and business owners to ensure their brand is of the highest quality and built for commercial success.
Our mission is simple: To increase brand value using co-created brand and marketing strategies.
Because real brand strength comes from creating, nurturing and crafting the strongest ideas.