Given Alexa’s rise in popularity, the most obvious place to sell products is on Amazon. If that’s not an option, is your SEO content voice assistant search ready?
Think about how people talk – voice searches tend to be longer and more specific than simple keyword digital ones – as most of us talk quicker than we type and people often talk ‘robotically’ to voice assistants.
Searches are likely to start by asking who, where, when and how, so build these into FAQs on your website (search engines work better if your FAQ exactly matches a voice search).
Use the keywords/answer to your brand’s most-asked questions in the first paragraph of your web page – preferably in the first sentence for optimised effect.
Have a keyword phrase brainstorm (it’s worth collaborating with those who answer questions from your customers every day)
If you’re trying to get local customers voice searching on mobile devices – write with ‘local intent’
Think of what people ask about your products and services – and write content to answers those questions